L O Y A L T Y A P P S

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When are your slow hours?

Many small businesses frequently send push messages with a focus on making moremoney during their quieter periods (see screenshots below) using a channel that isn’t yet saturated – consumers haven’t yet developed the habit of auto-ignoring them.

How much time do you waste?

Businesses waste too much marketing time interacting with ‘fans’ on Twitter that have too much time on their hands (and less money in their pockets). Spend some of that social media time on a channel that’s more effective, this isn’t 2008, nobody even sees your posts. As for email marketing, most people ignore them without even noticing they’re doing it and gmail now hides your hard work in the Promotions folder that probably never gets opened by busy people.

‘Be everywhere’ but prioritise your new mobile app. The entire set-up process only takes up about an hour of your time, it then runs by and promotes itself. Sending messages takes one minute per week…

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